Maximize Your E-mail Marketing Results
By now, you’ve become accustomed to a variety of e-mail marketing tactics. Small and large companies alike are using e-mail marketing to engage their audience and to grow their sales. The truth is...
View ArticleVariable Data Printing: A New Twist to an Old Method
Variable Data Printing, also known as VDP, is a marketing approach that has shown significant results for direct marketers and businesses of varying industries. This method of printing allows the...
View ArticleHow to Choose Between Digital and Offset Printing
With digital printing increasing in popularity, options, and new features, it can seem appealing to choose digital printing over offset printing. However, it is important to know exactly which type of...
View ArticleClik here to view.
Create More Intelligent Direct Mail Marketing Campaigns with Personalized...
Variable data printing (VDP) and digital printing technology allows business owners to target customers more specifically with the aid of specialty data and mailing lists. With VDP, business owners...
View ArticleClik here to view.
Maximize on Summer Profits with VDP Technology
Variable Data Printing (VDP) allows marketers to target a highly specified customer base with the use of specialty data and mailing lists. Business owners can actually imagine “the perfect customer,”...
View ArticleClik here to view.
Get Personal with Variable Data Printing and Increase Your ROI
As most people have figured out, one of the golden rules of marketing is personalization. The concept is simple; show that you care and know your audience. Sounds simple, right? Extensive...
View ArticleClik here to view.
Paper Myth Busted: Direct Mail is less effective than it used to be
Myth: Direct Mail is less effective than it used to be. Fact: Direct mail remains one of the most targeted forms of business communication. With an estimated 99% delivered to the right person at the...
View ArticleClik here to view.
Making Sure You’ve Covered Your Basics Before Launching a PURL (Personalized...
One of the newest marketing strategies in the direct mail or email mail world is the use of PURLs. While PURLs (Personalized URL) allow you to easily track the effectiveness of your campaign and even...
View ArticleClik here to view.
Direct Mail Marketing: A New Spin on an Industry Standard
As modern marketing practices become increasingly high-tech and advanced with every innovation in communications technology, you might be surprised to learn that overwhelming research indicates that a...
View ArticleClik here to view.
Marketing in a Recession with Variable Data Printing (VDP)
During a recession, the business owners that survive – and even thrive – are those who take advantage of the unique opportunities of the times. In a business climate in which many marketers are...
View Article
